Qualitative research

for people-centred design


I am Christina, a design anthropologist and qualitative user researcher and I am passionate about developing nuanced insights to inform people-centred design.

I deploy qualitative research to uncover users’, consumers’ or employees’ behaviours, needs, wants and sentiments, and use these insights to identify the key design requirements organisations need to design for when they deliver solutions (whether these are products, services or propositions) that are created truly with people in mind.

My main areas of expertise are: primary qualitative research, ethnographic fieldwork, identifying design requirements, and qualitative research management. 

​Driven by curiosity, I follow a varied range of approaches. My experience is characterised by working with complexity, collaborating with a diverse portfolio of stakeholders to deliver sound strategic advice to the organisations I work with.

Learn more here.

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